Question 1

How much do performance marketing agencies charge?

Accepted Answer

Fees vary widely, typically from around 30,000 to over 100,000 rupees per month depending on campaign scope, platforms and ad spend, and some agencies offer performance based pricing such as cost per lead or cost per acquisition. We charge a fixed monthly management fee separate from your media spend, because a percentage of spend rewards an agency for spending more rather than spending well.

Question 2

What does a performance marketing agency do?

Accepted Answer

It runs campaigns judged on measurable outcomes rather than exposure. That means planning the channels and offers, building and managing campaigns, setting up conversion tracking, testing creative and audiences continuously, and reporting on cost per acquisition and return on spend. We extend that by also building the landing pages, the tracking and the follow up automation that decide whether the traffic converts.

Question 3

What services does your performance marketing include?

Accepted Answer

Strategy and unit economics, campaign management across search, social, display and video, conversion tracking and attribution, landing page design and build, lead response automation, and monthly reporting in revenue terms. Where the funnel needs software rather than media, we build that too rather than handing you a list of recommendations.

Question 4

How is performance marketing different from digital marketing?

Accepted Answer

Digital marketing is the whole field, including brand building, content and awareness work whose value is real but slow to attribute. Performance marketing is the subset judged strictly on measurable outcomes such as leads, sales and return on spend. Most businesses need both. Performance work harvests existing demand efficiently, while brand and content work create the demand it later harvests.

Question 5

How much budget do I need to start?

Accepted Answer

Enough to gather statistically meaningful data within a reasonable timeframe, which depends on your cost per click and conversion rate rather than on a universal number. In most Indian markets that means a meaningful test budget over six to eight weeks. We will tell you the figure honestly during discovery, including if it is higher than you hoped or if ads are not the right use of your money at all.

Question 6

When will you tell me not to spend on ads yet?

Accepted Answer

If your tracking is broken, your landing page does not convert, your follow up takes a day, or your offer is not clear, ads will simply buy you expensive proof of those problems. We would rather spend the first few weeks fixing the funnel than the first few lakhs filling it. Several enquiries have left our discovery calls with a fix list and no campaign, which is the right outcome when that is the honest one.

Question 7

Can you run international campaigns?

Accepted Answer

Yes. We have served clients across the US, the UK, Canada, Australia, Singapore, the UAE and India, and we run campaigns across multiple countries and currencies with local nuance in creative and targeting, consolidated into one performance view.

Question 8

Who owns the ad accounts?

Accepted Answer

You do. Accounts are created under your ownership with us added as a manager. If the relationship ends, your accounts, data and campaign history stay with you. Holding client accounts hostage is a common practice and not one we have any interest in.

Leads are easy to buy.Customers are the point.

Your agency optimises to the lead. Your bank account cares about the sale.

Campaigns, measurement and the plumbing between them

Campaign strategy

Multi channel execution

Tracking and attribution

Landing pages that convert

Speed to lead automation

Continuous testing

Five stages, and the first one is not spending

Audit the funnel

Fix the leaks

Launch small

You approve scale

Scale what works

Most agencies stop at the form. We built what is behind it.

We see the whole funnel

We fix the leaks ourselves

We answer leads in seconds

We report in your language

Businesses ready to
measure honestly

Companies with proven demand

Advertisers who suspect waste

Lead generation businesses

International advertisers

A decade of spending otherpeople's money carefully

How a Shark Tank India–featured academy replaced its CRM and 3×'d its lead throughput

The things people ask before the first call

Can you name the campaignthat produced your last customer?

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